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Two wheelers are the most sought out medium of transport in India. Whether the roads are rural or pucca, scooters and bikes as the preferred means of transport. Convenient, fuel efficient and faster bikes are preferred by farmers, office goers and racing ones for the style aficionados. The first bike ever was inspired from a horse carriage and was called ‘Indian’ built by the Indian Motorcycle company in America.
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Bullets came with much innovations like Royal Enfield Bullet 350 is famous for its sound. The bullet 500 has much pillion capacity and load taking capacity to enable carrying luggage over. The Bullet Electra bike is a sturdier version with highly user friendliness. More versions include Electra 55 and Machismo.
Much renaissance was witnessed in 1990 as demand for two wheelers were strongly expressed and hence supply was met with innovation. The TVS Company with its collaboration with Suzuki pioneered the 100 cc motorcycle in the Indian market in 1997. For determined efforts in quality management, the TVS Motors company ( now not a Suzuki alliance) was rewarded with The Deming Prize.
Hero Honda launched the first bike with fuel injection technology in India in 2006, with Standard and Deluxe models. Futuristic 2010 emission norms are well adhered too here. The capacity is small on Glamour yet the indigenous effort is admirable.
Yamaha India has come with the swanky sports bike which was launched recently in Delhi. Bajaj and Kawasaki to hit the market soon with splendid models in India, primarily catered for designs in the US market. 2005 had commenced the idea of probiking showrooms and the highlight are indoor test drives allowed on specially created Dynamometers.
The bikes in India have improvised the depth in selling techniques by roping creatives in advertising and event management companies. The allied industries include spare parts manufacturing, ancillary assembling shops and thereby providing more employment and business opportunities. Models, paints, ergonomic designs, better capacity (cc), fuel efficient makes with low pollution machines are filling in the market with user friendly preferences.
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